. >> reporter: on this night in dallas, aldean is using that success to promote a cause that is deeply personal for him and his wife, jessica. >> actually married to my cousin which is how jason and i met. >> reporter: family friend melissa morstad died from breast cancer eight years ago. >> here she is leaving three little girls and so young, 29 years old. and she died. >> reporter: for the last seven years, aldean has held a concert for the cure, the annual event orchestrated by jessica, on ticket sales and merchandise, to benefit the susan g. komen foundation. >> every year it's gotten bigger and better. >> reporter: keeping pace with aldean's career, donations are growing steadily and significantly. >> we have finally hit the $500,000 mark. $590,000. thank you guys so much! >> reporter: it's the kind of moment that provides a glimpse of jason aldean, the man, devoted to family and prevent, which is why fame is sometimes an unwelcomed spotlight. in september, photographs surfaced showing aldean embracing and apparently kissing another woman in los angeles. he apologized saying he ha